Turning user insight into better products and stronger results.

I’m Manuel Ordonez, a UX/UI Designer and UX Consultant with 7+ years of experience across e-commerce and digital products. I help teams understand what’s happening in their customer journey, uncover friction, and ship improvements that users feel and businesses notice.

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I combine user-centered design with behavioral analytics (GA4, heatmaps, session insights) to diagnose problems, validate solutions, and build scalable interfaces. My work spans FinTech, health, education, food, and startups, with a strong focus on e-commerce performance and conversion journeys.

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I’m in Melbourne and often work remotely with teams around the world.